The mission was engagement, but the outcome was enlightenment. Through playful competition, we transformed obscure products and traditional soups into conversation starters, building lasting brand equity one delightful discovery at a time.

We set out to entertain with six simple games. We ended up taking players on a flavorful journey, turning obscure Nigerian soups into topics of delight and revealing Golden Penny's hidden gems. The result? More than fun—a deeper, lasting connection with the brand.